tag:blogger.com,1999:blog-58931789386439790482024-03-14T03:47:08.805+00:00Marketing2win"Whatever the size or shape of your business,
Marketing2win
will put you
ahead of your competition."James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.comBlogger35125tag:blogger.com,1999:blog-5893178938643979048.post-86383562247592463142018-04-05T10:20:00.000+01:002018-04-05T10:20:32.537+01:00Improve Your Marketing in Less Than 60 Seconds
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<span class="hscoswrapper"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b></span><span class="hscoswrapper"><b><span style="font-size: 12.0pt; mso-bidi-font-family: Arial;">Respond to a comment, post, or tweet.</span></b></span><span class="hscoswrapper"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-bidi-font-family: Arial;"> </span></b></span></div>
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<span class="hscoswrapper"><span style="font-size: 12.0pt; mso-bidi-font-family: Arial;">Social media marketing is about engaging with your fans, followers, and customers and not just pushing your message.</span></span></div>
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<span class="hscoswrapper"><b><span style="font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial; mso-fareast-language: EN-GB; mso-font-kerning: 18.0pt;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b></span><span class="hscoswrapper"><b><span style="font-size: 12.0pt; mso-bidi-font-family: Arial;">Add a call-to-action.</span></b></span><span class="hscoswrapper"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-bidi-font-family: Arial;"> </span></b></span><span class="hscoswrapper"><b><span style="font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-font-kerning: 18.0pt;"></span></b></span></div>
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<span class="hscoswrapper"><span style="font-size: 12.0pt; mso-bidi-font-family: Arial;">Adding a call-to-action to your offers is important in effective lead generation. You should include a call-to-action in every blog post, email message, as well as some other, less obvious places.</span></span></div>
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<span class="hscoswrapper"><b><span style="font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial; mso-fareast-language: EN-GB; mso-font-kerning: 18.0pt;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b></span><span class="hscoswrapper"><b>Include a hyperlink to another page on your website.</b> </span><span class="hscoswrapper"><span style="font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-font-kerning: 18.0pt;"></span></span></div>
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<span class="hscoswrapper">Internal </span><span class="hscoswrapper"><span style="font-size: 12.0pt; mso-bidi-font-family: Arial;">links</span> direct your page visitors to other parts of your website. Important, because it helps your readers find more of your content that they might enjoy and find useful.</span></div>
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<span class="hscoswrapper"><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b></span><span class="hscoswrapper"><b>Share your content.</b> </span></div>
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<span class="hscoswrapper">Use social media to share your content. Facebook, Twitter and LinkedIn are some of the most effective marketing tools out there. Sharing your content only takes a minute.</span></div>
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<span class="hscoswrapper"><b><span style="mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b></span><span class="hscoswrapper"><b>Bold or <i style="mso-bidi-font-style: normal;">italicise</i> important text on your landing page. </b></span></div>
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<span class="hscoswrapper">This is another quick way to improve your visitors’ experience when they view your pages. Effective landing pages should pass the “blink test”. Can your visitors understand your proposition or the value of your offer in less than 5 seconds?</span></div>
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<span class="hscoswrapper"><b><span style="mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b></span><span class="hscoswrapper"><b>Re-word your blog post or email title. </b></span></div>
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<span class="hscoswrapper">Your email or blog post title will determine whether the recipient will ‘open’ or ‘delete’. It’s the first thing that your viewers see. If it’s not captivating, they won’t even bother clicking through to read your article.</span></div>
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<span class="hscoswrapper"><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b></span><span class="hscoswrapper"><b>Change your ‘Submit’ button text.</b> </span></div>
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<span class="hscoswrapper">The final feature of your landing page forms or call-to-action is the button your audience must click to complete a form. The default text for this button is usually ‘Submit’. Studies show that buttons labelled ‘Submit’ generate lower conversion rates than those that use other wording. Compared to ‘Submit’, ‘Click Here’ and ‘Go’ feel much more inviting and imply a lesser investment of time and effort. You could make your buttons more engaging and relevant to your offer, for example, ‘Reserve Your Webinar Seat Today!’ or ‘Download Your <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">FREE Information</i></b> Now!’</span><span style="font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-font-kerning: 18.0pt;"></span></div>
James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com1tag:blogger.com,1999:blog-5893178938643979048.post-21094664506282700322017-01-03T11:50:00.000+00:002017-01-03T11:51:31.067+00:00Planning For Your Holiday vs Planning For Your Business.<!--[if gte mso 9]><xml>
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According to ABTA, a third of summer holidays are sold in
January and February with early bookers taking advantage of some of the travel
industry’s best deals. So, have you planned your annual summer holiday? More
importantly, do you have a plan for your business?</div>
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<br /></div>
<div class="MsoNormal">
Will you carry on where you left off in 2016? Wait and see
what happens? Keep your fingers crossed and hope for the best?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Would I be right in thinking that most of us want an
increase in turnover? Good start, but that is the result and not a plan.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Is your business the same size and shape it was in 2016? Has
anything changed? You might consider carrying out a SWOT analysis or a PEST
analysis. SWOT looks at your Strengths, Weaknesses, Opportunities and Threats.
A PEST analysis considers the external influences on your business, Political,
Environmental, Social and Technological. </div>
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<br /></div>
<div class="MsoNormal">
Did you achieve your goals for 2016? You could review your
2016 plan and adapt it for 2017.</div>
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<br /></div>
<div class="MsoNormal">
So, whether you are planning your summer holiday or planning
for your business you will want to be in control of your destination and your
destiny.</div>
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<br /></div>
<div class="MsoNormal">
This is a quote from Yogi Berra, <span id="quote_book_link_808155">one of baseball's greatest heroes, “If you don't
know where you are going, you'll end up someplace else.”</span></div>
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<span id="quote_book_link_808155"><a href="http://www.marketing2win.co.uk/" target="_blank">www.marketing2win.co.uk </a></span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-85QmL97eP-w/WGuOlVDB8RI/AAAAAAAAAOo/heE_bRfKQ6M8d_w3C5dP7VM1xTERVL1iwCLcB/s1600/Aircraft%2BTaking%2BOff%2B2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="122" kasperskylab_antibanner="on" src="https://3.bp.blogspot.com/-85QmL97eP-w/WGuOlVDB8RI/AAAAAAAAAOo/heE_bRfKQ6M8d_w3C5dP7VM1xTERVL1iwCLcB/s400/Aircraft%2BTaking%2BOff%2B2.jpg" width="400" /></a></div>
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<br /></div>
James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0United Kingdom55.378051 -3.4359729999999912.203021 -86.05316049999999 90 79.18121450000001tag:blogger.com,1999:blog-5893178938643979048.post-24925916858725902082013-07-31T12:52:00.000+01:002013-07-31T12:53:18.514+01:00Don’t let your Marketing Action Plan languish in your desk drawer.<!--[if gte mso 9]><xml>
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<a href="http://1.bp.blogspot.com/-mjTL_uTDjUI/Ufj5C9Lq3mI/AAAAAAAAAJ0/RMrh26F9tTQ/s1600/MAP.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://1.bp.blogspot.com/-mjTL_uTDjUI/Ufj5C9Lq3mI/AAAAAAAAAJ0/RMrh26F9tTQ/s200/MAP.png" width="196" /></a>All too often, we write a marketing plan, breathe a sigh of
relief and file it away until next year. We spend a lot of time and effort
planning our holiday, so what about our business. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If this is you, you need a Marketing Action Plan from <b style="mso-bidi-font-weight: normal;"><span style="font-family: "Xpress SF","sans-serif"; font-size: 12.0pt; line-height: 115%;">marketing</span></b><span style="font-family: "Xpress SF","sans-serif"; font-size: 12.0pt; line-height: 115%;">2win</span>.
This is not a document to be ignored. If you are developing a new product,
entering a new market, diversifying into a new sector, you need a Marketing
Action Plan. Use it as a 90-day, 6 month or 12 month action plan.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Without a plan, you will arrive somewhere, at some time in
the future, but will it be where you want to be at a time to suit you?</div>
<div class="MsoNormal">
<br />
The french author Antoine de Saint-Exupéry is quoted as saying: “A goal without
a plan is just a wish.”</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Xpress SF","sans-serif"; font-size: 12.0pt; line-height: 115%;">marketing</span></b><span style="font-family: "Xpress SF","sans-serif"; font-size: 12.0pt; line-height: 115%;">2win</span>
takes a practical approach to marketing, creating <b style="mso-bidi-font-weight: normal;">Profit </b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif";">from</span></i>
Marketing</b> and a return on your investment. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
"Whatever the size or shape of your business, <b style="mso-bidi-font-weight: normal;"><span style="font-family: "Xpress SF","sans-serif"; font-size: 12.0pt; line-height: 115%;">marketing</span></b><span style="font-family: "Xpress SF","sans-serif"; font-size: 12.0pt; line-height: 115%;">2win</span>
will put you ahead of your competition."<br />
<br />
Call me on <b>07837 568411</b> for a free, initial discussion. </div>
James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-18740723198223232562013-07-31T11:29:00.000+01:002013-07-31T11:29:18.440+01:00Is a SWOT analysis just another marketing gimmick?<!--[if gte mso 9]><xml>
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<br />
<a href="http://4.bp.blogspot.com/-o_7VgI3tpmk/Ufjk-tZA_xI/AAAAAAAAAJk/e2j3r9DpmwE/s1600/SWOT.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://4.bp.blogspot.com/-o_7VgI3tpmk/Ufjk-tZA_xI/AAAAAAAAAJk/e2j3r9DpmwE/s1600/SWOT.jpg" /></a><i style="mso-bidi-font-style: normal;">“I could spend all day
analysing and planning my business, but I need to be out there breaking records
and signing up new clients.”</i><br />
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<br /></div>
<div class="MsoNormal">
Enthusiasm for your business is a great attribute, so let’s
make sure we are funnelling that passion in the right direction and we are
breaking the right records; the ones that give us the best returns, the ones
that are sustainable and make a profit.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For a small business or sole trader, spending a little time
working on the business will be well worth the effort. If you are developing a
new product, entering a new market, diversifying into a new sector, you need to
know that you are equipped to succeed and there are no hidden nasties to scupper
your expectations. Quantifying and measuring your internal assets (strengths
and weaknesses) and being aware of the external influences (opportunities and
threats) can only serve to lay a firm foundation on which to build.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Alternatively, you could always take a flyer and hope for
the best. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="http://www.marketing2win.co.uk/Contact_Us.html"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Xpress SF","sans-serif"; font-size: 12.0pt; line-height: 115%;">marketing</span></b><span style="font-family: "Xpress SF","sans-serif"; font-size: 12.0pt; line-height: 115%;">2win</span></a>
takes a practical approach to marketing, creating <b style="mso-bidi-font-weight: normal;">Profit </b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif";">from</span></i>
Marketing</b> and a return on your investment. </div>
<div class="MsoNormal">
<br /></div>
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"Whatever the size or shape of your business, <a href="http://www.marketing2win.co.uk/Contact_Us.html"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Xpress SF","sans-serif"; font-size: 12.0pt; line-height: 115%;">marketing</span></b><span style="font-family: "Xpress SF","sans-serif"; font-size: 12.0pt; line-height: 115%;">2win</span></a>
will put you ahead of your competition." </div>
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<br /></div>
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Call me on <b>07837 568411</b> for a free, initial discussion. </div>
James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-11751074499950854752013-01-18T10:37:00.000+00:002013-01-29T12:21:25.425+00:00Make a Small Change and Become a Winner<!--[if gte mso 9]><xml>
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<a href="http://2.bp.blogspot.com/-exEdUCp4bT8/UPklBUNBzjI/AAAAAAAAAHo/B-ENyW2sY64/s1600/Reinvention+Clock.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="168" src="http://2.bp.blogspot.com/-exEdUCp4bT8/UPklBUNBzjI/AAAAAAAAAHo/B-ENyW2sY64/s200/Reinvention+Clock.jpg" width="200" /></a></div>
Is the market in which you operate depressed? Are your competitors locking
you out by reducing prices and are your clients and prospects looking for added
value? Things are tough but consumers and businesses are still spending.<br />
<br />
So, how can you get a slice of the action? How can you differentiate
yourself from your competition? How can you get yourself noticed (for the right
reasons)? How can you reassure your clients and influence your prospects?<br />
<br />
Take a step back and look at how your customers, prospects and yes, your
competitors see you. Should you batten down the hatches, bury your head in the
sand and wait for the economy to change, or should you take the initiative and
determine your own future.<br />
<br />
You could make subtle changes to your visual identity. Maybe a new logo,
redesigned stationery, re-skinned website, inventive vehicle livery or a fresh
shop sign will create a positive impression of success and dynamism.<br />
<br />
Take on a new product line, diversify and try looking for prospects in a
different sector. Focus on a product different from the one you are known for.
If you are a paint retailer, remind your customers you sell wallpaper.<br />
<br />
Innovative modifications will reassure your customers that you are a forward-looking
business - impress your prospects and confound your competitors. We all want to
deal with successful people and businesses. If you look and act like a winner
you will attract business. It is human nature.<br />
<br />
You can do nothing and nothing will change. Make a small change and define
your future for the better.<br />
<br />
<div style="text-align: center;">
<span style="font-size: large;"><b>Standing Still is Not an Option. </b></span><br />
<span style="font-size: large;"><b>Call today for a chat - 07837 568411 </b></span></div>
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<![endif]-->James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-65012090092312665682012-12-31T16:28:00.002+00:002012-12-31T16:28:28.259+00:00Don't Let Discounts Damage Your ProfitsWhat effect does discounting have on your profit?<br />
<br />
Even a relatively modest discount can punch a big hole in your profitability. If you are aware of the financial impact of discounting you can negotiate a mutually beneficial settlement.<br />
<br />
<iframe allowfullscreen="allowfullscreen" frameborder="0" height="356" marginheight="0" marginwidth="0" mozallowfullscreen="mozallowfullscreen" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/15811081" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" webkitallowfullscreen="webkitallowfullscreen" width="427"> </iframe> <br />
<div style="margin-bottom: 5px;"><b> <a href="http://www.slideshare.net/marketing2win/discount-how-it-affects-your-business" target="_blank" title="Discount how it affects your business">Discount how it affects your business</a> </b> from <b><a href="http://www.slideshare.net/marketing2win" target="_blank">marketing2win</a></b> </div><br />
Marketing2win - Profit from Marketing.<br />
<br />
Call today for a chat about protecting your profit - 07837 568411<br />
James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0Stourport-on-Severn, Worcestershire DY13 8SF, UK52.3424336 -2.283350899999959452.3400086 -2.2883933999999595 52.3448586 -2.2783083999999594tag:blogger.com,1999:blog-5893178938643979048.post-44088573892537591132012-08-08T17:51:00.001+01:002012-08-08T17:54:27.961+01:00What is Branding?Sometimes when you are clicking through YouTube you come across a video that makes you stop and think.<br />
<br />
I think this is great. Its all about branding. If you can spare three minutes, take a peek.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
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<br />
<a href="http://www.marketing2win.co.uk/">www.marketing2win.co.uk</a>James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-40411647745413389392012-05-16T13:19:00.001+01:002012-05-16T13:19:16.429+01:00Are you involved in the conversation?<!--[if gte mso 9]><xml>
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Which of these statements applies to you and your business?</div>
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<br /></div>
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<li><span style="font-family: Wingdings; font-size: 16.0pt; mso-ascii-font-family: Arial; mso-char-type: symbol; mso-hansi-font-family: Arial; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;"></span></span>I do not have a Twitter account, Facebook Business Page, LinkedIn account.</li>
</ul>
<ul>
<li><span style="font-family: Wingdings; font-size: 16.0pt; mso-ascii-font-family: Arial; mso-char-type: symbol; mso-hansi-font-family: Arial; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;"></span></span><span style="font-size: 16.0pt;"></span>I do have some or all of the above but I don’t
have the time to do anything with them.</li>
</ul>
<span style="font-size: 16.0pt;"></span><ul>
<li><span style="font-family: Wingdings; font-size: 16.0pt; mso-ascii-font-family: Arial; mso-char-type: symbol; mso-hansi-font-family: Arial; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;"></span></span><span style="font-size: 16.0pt;"></span>I would like to get involved but I don’t know
what to do.</li>
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<ul>
<li><span style="font-family: Wingdings; font-size: 16.0pt; mso-ascii-font-family: Arial; mso-char-type: symbol; mso-hansi-font-family: Arial; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;"></span></span><span style="font-size: 16.0pt;"></span>I would like to communicate with my customers
and prospects but don’t know how to set up an email campaign.</li>
</ul>
<ul>
<li><span style="font-family: Wingdings; font-size: 16.0pt; mso-ascii-font-family: Arial; mso-char-type: symbol; mso-hansi-font-family: Arial; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;"></span></span><span style="font-size: 16.0pt;"></span>I would like to promote my business and make
more sales.</li>
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<li><span style="font-family: Wingdings; font-size: 16.0pt; mso-ascii-font-family: Arial; mso-char-type: symbol; mso-hansi-font-family: Arial; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;"></span></span><span style="font-size: 16.0pt;"></span>I can’t afford to spend a lot of money
promoting my business but I know I need to do something.</li>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Facebook now gives a reach of just over <strong><span style="font-family: "Arial","sans-serif"; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">30 million unique users</span></strong> for the UK. Twitter has
shown explosive growth in 2012, with <strong><span style="font-family: "Arial","sans-serif"; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">the
number of reported users more than doubling from 12 million to 26 million.</span></strong></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Is social marketing the panacea for all our economic ills? No, I am
sure not. But your customers and prospects have a social media presence and if
you haven’t, your voice is not being heard.</div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
If you answered yes to any of the above, you should contact M2W and
find out how we can help you to get involved in the conversation.</div>
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<br /></div>
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Marketing2win takes a common sense approach to marketing
your business. M2W is about creating <b style="mso-bidi-font-weight: normal;">Profit</b>
<i style="mso-bidi-font-style: normal;">from</i> <b style="mso-bidi-font-weight: normal;">Marketing</b> and a return on your investment. An initial discussion
will cost you nothing but the benefits could be invaluable.</div>
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<br /></div>
<div class="MsoNormal">
Call today on 07837 568411, and together we can create a
brighter, more profitable future.</div>James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-44101265260019803282012-05-16T12:33:00.000+01:002012-05-16T12:33:33.323+01:00How would you describe your business relationships?<br />
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How would you describe your business relationships?</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
With few exceptions, our businesses survive and flourish with help from
others external to our circle of influence. From the very earliest precepts of
civilisation, successful societies have relied on mutually beneficial alliances
or relationships.</div>
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<br /></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Strategic Alliances.</div>
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A Strategic Alliance is a relationship between two or more parties that
remain independent but promote each other’s skills, products or technology to
mutual benefit.</div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
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Symbiotic Relationships.</div>
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A symbiotic relationship could exist on the High Street where a Funeral
Director , Flower Shop and Memorial Stonemason might locate their retail
outlets in close proximity to each other.</div>
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Parasitic Relationships.</div>
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This one is a little one sided where one business benefits in
isolation. For example, visitors to a room only hotel might use the facilities
offered by a near-by eatery, but diners at the restaurant would not benefit
from the proximity of the hotel.</div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
You can grow your business by understanding and developing your
business relationships.</div>
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<br /></div>
<div class="MsoNormal">
Marketing2win takes a common sense approach to marketing
your business. M2W is about creating <b style="mso-bidi-font-weight: normal;">Profit</b>
<i style="mso-bidi-font-style: normal;">from</i> <b style="mso-bidi-font-weight: normal;">Marketing</b> and a return on your investment. An initial discussion
will cost you nothing but the benefits could be invaluable.</div>
<div class="MsoNormal">
<br />
Call today on 07837 568411, and together we can create a
brighter, more profitable future.</div>James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-21863619756276528682012-03-02T15:02:00.000+00:002013-07-31T11:32:18.594+01:00Mobile Racking VideoI found this youtube video just the other day. It made me smile - so I
decided to share it with you. I hope you enjoy it as much as I did.
Using humour to make your point is not new and after all selling storage
and materials handling products can be a bit dry.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/VPCFjcnsx9Y?feature=player_embedded' frameborder='0'></iframe></div>
<br />
Have a good Wednesday.James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0Stourport-on-Severn, Worcestershire DY13 8SF, UK52.3424336 -2.283350952.3400086 -2.2882864 52.3448586 -2.2784153999999996tag:blogger.com,1999:blog-5893178938643979048.post-78175922101855781552012-02-07T09:41:00.000+00:002012-02-07T09:41:13.273+00:00My Top Ten Web Site Tips.Improving your web site needn’t cost a lot of money, if indeed any. However, the results can be dramatic.<br />
<br />
Here are my <strong>10 Top Tips</strong> for sprucing up your web site.<br />
<br />
<strong>1. Add relevant content to your web site.</strong> Repeat visitors are fickle. If there is nothing new to read, they will not come back.<br />
<br />
<strong>2. Amend the text.</strong> Refreshing the content makes for interesting reading and the search engines like it.<br />
<br />
<strong>3.</strong> <strong>Your pages should have a good structure and refer to a single topic.</strong>
Google will rank each page of your site for its content. Each page
should have its own dedicated topic, wherever possible, and should have
headings to reflect that. A good rule of thumb is to include your chosen
keyword search term once throughout the page URL, Browser Title, Meta
Description, Headings, Content and Images.<br />
<br />
<strong>4. </strong><strong>Review your keywords.</strong> Avoid single
words and short phrases. Consider longer keyword phrases instead (a
phrase that is four words or longer) because they are less competitive.
Research the phrases that your target market is actually searching for,
and then do the competitive research to ensure that you actually have a
chance of a high ranking for those phrases.<br />
<br />
<strong>5. Check for spelling mistakes or the incorrect use of a word.</strong> A potential customer will look for a reason not to do business with you; a spelling mistake might just be that reason.<br />
<br />
<strong>6. Check for grammatical errors</strong>. Those annoying
apostrophes and commas can make a massive difference to a sentence. Do
you remember Lynne Truss’s book ‘Eats Shoots and Leaves’?<br />
<br />
<strong>7. Change some images.</strong> Visitors want to see something new. Images can look dated. Replace images that do not relate to the text.<br />
<br />
<strong>8. If you have a ‘Testimonials’ page, what was the date of the last submission.</strong> Recently updated Testimonials, Blogs and Social Media pages indicate activity in your business.<br />
<br />
<strong>9. Increase the number of back links to your site.</strong>
Getting relevant links coming into your website is a long-term strategy.
Therefore, this is not a quick fix. Nevertheless, there are things you
can do to speed up your link-building program. Take advantage of your
industry groups or trade associations. They usually have online
directories where you can include a link to your website in your
membership profile. Register with some of the free on-line directories.<br />
<br />
<strong>10. Analyse the traffic to your web site.</strong> Maybe you
have analytical data available to you already. Do you use the
information to improve your web site? Google Analytics is a free
download. Add it to your web pages and have a greater understanding of
visitor behaviour.<br />
<br />
If time is an issue, outsource those activities that prevent your web site from developing. <a href="http://www.marketing2win.co.uk/"><strong>Marketing2win</strong></a> can help you with the process.<br />
<br />
Call me on <strong>07837 568411</strong> for a free, initial discussion.<br />James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0Worcestershire, UK52.2545225 -2.266838251.943488 -2.8985522 52.565557 -1.6351242tag:blogger.com,1999:blog-5893178938643979048.post-49175485214607996852012-01-10T17:05:00.000+00:002012-01-10T17:05:38.373+00:00Writing a Good Tagline<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">Writing a Good Tagline </span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><br />
</span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">Originally published by Hostway </span></div>
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<span style="font-size: small;"><br />
</span></div>
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<span style="font-size: small;">A tagline is not a brand in itself, but a good tagline can build brand awareness and help your company name stick in the minds of potential customers. Although not essential to a business, a tagline can help differentiate your business from the pack, especially in a crowded field. </span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><br />
</span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">What Makes a Good Tagline? </span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><br />
</span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">A good tagline is: </span></div>
<ul style="font-family: Arial,Helvetica,sans-serif;">
<li><span style="font-size: small;">Short: Try to limit yours to no more than six or seven words; three or four is even better. </span></li>
</ul>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"></span></div>
<ul style="font-family: Arial,Helvetica,sans-serif;">
<li><span style="font-size: small;">Simple: Use everyday words that your customers will understand. Avoid industry jargon. </span></li>
</ul>
<ul style="font-family: Arial,Helvetica,sans-serif;">
<li><span style="font-size: small;">Specific: “We’re the best” doesn’t actually say anything. Tell your prospects why they should choose you over your competition, preferably before they even think to ask the question. </span></li>
</ul>
<ul style="font-family: Arial,Helvetica,sans-serif;">
<li><span style="font-size: small;">Positive: Project a positive image. Negative taglines don’t work any better than negative campaign ads. </span></li>
</ul>
<ul style="font-family: Arial,Helvetica,sans-serif;">
<li><span style="font-size: small;">Appealing to your target audience: Even if you’ve met the above conditions, and you have what seems to be the perfect tagline, it won’t help you if your target audience is young-adult women but your tagline speaks to middle-aged men. As with all advertising (because that’s what a tagline is), identify your audience and then focus on their needs and wants. </span></li>
</ul>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><br />
</span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">Writing a Good Tagline </span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><br />
</span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">If all this seems like a tall order for a short phrase, don’t worry. It is doable by following these steps. </span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><br />
</span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">· Brainstorm keywords: This is just like doing keyword research for Web site content. Write down every word you can think of that is related to an aspect of your business, including synonyms and even homophones (words that sound alike but are spelled differently). At this point, the more words you have, the better, so don’t edit yourself. </span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><br />
</span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">· Brainstorm benefits and values: Now make a list of words that describe the benefits of your product or service, along with things a client might value about it. Is your product exclusive, contemporary, classic? </span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><br />
</span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">· Combine words: See if you can combine two or more keywords, or keywords plus benefits and values, to create a descriptive phrase. Write down any you think of, again without editing yourself. </span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><br />
</span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">· Pick your favourites: Now start editing. Go through your phrases, and consider how you can make them into a tagline, or if any work without modification. Narrow it down to two or three favourites. </span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><br />
</span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">· Test your favourites on others: It’s important to get opinions of people outside your industry. Make sure they both like it and actually understand it. </span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><br />
</span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">Your final tagline should be specific enough to actually say something meaningful, but general enough to remain relevant as your business grows and expands. If it applies only to one product, it might be a good tagline for that product, but not for your whole business. </span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><br />
</span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">Remember, a tagline is not strictly necessary for every business, and not having one is better than a bad one. So don’t rush the process. Take your time, test and refine to come up with the perfect descriptor for your business </span></div>James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-11421412049756553562012-01-10T17:02:00.000+00:002012-01-10T17:03:49.963+00:00Video Introduction to Marketing2win<div class="separator" style="clear: both; text-align: left;">
Develop a following using videos on your website. This short video might spark an idea to make your web site or blog a little bit more interactive. What do you think?</div>
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<div style="text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/9xsBLoTEcAU?feature=player_embedded' frameborder='0'></iframe></div>
<div class="separator" style="clear: both; text-align: left;">
</div>
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<br />James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-92110079859097528862011-10-10T14:46:00.000+01:002011-10-10T14:46:32.171+01:00Marketing & Web Site Workshop<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-GB</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin-bottom: 7.5pt; text-align: justify;"><span style="font-size: large;"><b><span style="color: #00aeef;">Understand the principles of practical marketing & make your web site work harder.</span></b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal; margin-bottom: 7.5pt; text-align: justify;"><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-GB</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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</style> <![endif]--> </div><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>James Williams of Marketing2win and Brendan Moran of Britnett <span style="color: #6aa84f;">Central</span> invite you to an interactive workshop on Wednesday 2nd November 2011 at the fantastic Wharton Park Golf & Country Club.</b> </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">In 4 hours, you will gain a wealth of valuable information: </span></span><ul><li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Understand the seven principles of marketing</span></span></li>
</ul><ul><li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Take away can do marketing activities</span></span></li>
</ul><ul><li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Learn how to get the most out of your web site</span></span></li>
</ul><ul><li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Top tips to make your web site work harder and generate more enquiries </span></span></li>
</ul><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Venue:</b> </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">The Beaucastle Room, Wharton Park Golf & Country Club, Bewdley DY12 2QW </span><br style="font-family: Arial,Helvetica,sans-serif;" /><b><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">Agenda: </span></b></span> <span style="font-size: small;"><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">08:15 Arrival - Refreshments </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">08:30 Marketing Principles - James Williams </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">10:30 Refreshments </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">10:45 Improving online visibility - Brendan Moran </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">12:45 Close </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">13:00 Depart </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><b><span style="font-family: Arial,Helvetica,sans-serif;">What you can expect. </span></b></span> <span style="font-size: small;"><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">Meet like-minded sole proprietors and small business owners and learn why marketing is essential to the success of your business, turn theory into practice and take control of your marketing. <b>marketing2win</b> takes a common sense approach to marketing your business, creating <b>Profit</b> from <b>Marketing</b> and a return on your investment. </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">Discover why every business must have a web site presence and why this should be integral to your overall marketing strategy. However, a poor web site may prove more damaging than no web site at all. <b>Britnett <span style="color: #6aa84f;">Central</span></b> helps businesses achieve web sites that are search engine and visitor friendly to <b>improve online visibility</b> and <b>increase lead generation</b>. </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">The directors of Wharton Park Golf & Country Club have generously offered every delegate a <b>VIP Card</b> to use in Green’s Restaurant and a <b>complimentary</b> bottle of wine when you book a meal on your birthday. </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">After the workshop, you can book a <b>free</b>, one-hour meeting with James and Brendan to discuss your individual issues – <b>at no additional cost</b>. </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;"><b>Interested?</b> Then come along for just <b>£35.00 </b></span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">Places are limited so book early by contacting: </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">James on <b>07837 568411</b> or </span><a href="mailto:james@marketing2win.co.uk" style="font-family: Arial,Helvetica,sans-serif;">james@marketing2win.co.uk</a> </span><span style="font-size: small;"><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">Brendan on <b>07969 270040</b> or </span><a href="mailto:brendan@britnettcentral.co.uk" style="font-family: Arial,Helvetica,sans-serif;">brendan@britnettcentral.co.uk</a></span><span style="font-size: 12.0pt; mso-bidi-font-family: Arial; mso-fareast-language: EN-GB;"></span>James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-85952713541860453472011-10-03T14:50:00.000+01:002011-10-03T14:50:00.759+01:00<span class="title" style="color: black; font-family: Helvetica; font-size: 24px; font-weight: bold; line-height: 110%;">The Severn Valley Business Group Expo - only 10 days to go.</span><br />
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<br />
<strong>The Date:</strong> <br />
<div style="text-align: left;"> Friday 14th October 2011</div><h3 style="text-align: left;"> <strong>The Venue:</strong></h3><div style="text-align: left;"> The Gainsborough House Hotel, <span><span>Bewdley</span></span> Hill, <span><span>Kidderminster</span></span>.</div><h3 style="text-align: left;"> <strong>Format: </strong></h3>This year the format is a little different to last year, we have a breakfast from 8:00 am until 10:00 am with our guest speaker, Andrew Cave from the Federation Of Small Businesses, followed by the Business Expo itself from 10:00 am until 3:00 pm.<br />
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We also have two seminar sessions that are <span style="color: #0f20bc;">FREE</span> to attend on a first come first served basis with bookings for both open from the commencement of the <span style="color: #0f20bc;">FREE</span> Business Expo at 10:00 am and we have some great content lined up for you.<br />
<br />
<h2> 1st Seminar 11:00 am – 12:00 am</h2><h3> Gary Townley – The Intellectual Property Office</h3><br />
<h2> 2nd Seminar 12:30 pm – 1:30pm</h2><h3> Warren Cass – Social Media – Resistance is Futile</h3><br />
Breakfast is only available by prior booking and we are pleased to have secured Andrew Cave who is Head of External Affairs and Chief Spokesman at The Federation of Small Businesses as our Guest Speaker.<br />
<span><span>Definitely a s</span></span>peaker not to be missed and from a great organisation dedicated to help the smaller business owner.<br />
<br />
Website: <a href="http://www.fsb.org.uk/" style="color: #17488a; font-weight: normal; text-decoration: underline;" target="_blank">www.<span><span>fsb</span></span>.org.<span><span>uk</span></span></a><br />
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If you wish to join us between 8:00 am and 10:00 am for a fantastic buffet breakfast you will need to book early and this year the breakfast charge remains the same as last year at £12.50 per person.<br />
The way to do that is to follow the following <span><span>PayPal</span></span> link, and you do NOT need to have a <span><span>PayPal</span></span> account to pay, just a valid credit or debit card.<br />
<br />
If your diary is free on the 14th October 2011, then join us at the Gainsborough House Hotel, Kidderminster and meet other local professionals.<br />
<br />
The Expo page is here http://<a href="http://www.svbg.co.uk/blog/index.php/svbg-expo/%20" style="color: #17488a; font-weight: normal; text-decoration: underline;">www.svbg.co.uk/blog/index.php/svbg-expo/ </a><br />
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A fantastic opportunity to network, listen to three excellent speakers and enjoy a tasty breakfast.<br />
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Book now to avoid disappointment. Places are filling up.<br />
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If you can't make it, please tell a friend, if you can attend - bring a friend with you.<br />
<br />
Regards<br />
<br />
James WilliamsJames Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-78682815335020121342011-09-01T17:41:00.000+01:002011-09-01T17:41:36.709+01:00SVBG Business Expo 2011If your diary is free on the 14th October 2011, then join us at the Gainsborough House Hotel, Kidderminster and meet other local professionals.<br />
<br />
The Expo page is now live here http://<a _cke_saved_href="http://www.svbg.co.uk/blog/index.php/svbg-expo/%20" href="http://www.svbg.co.uk/blog/index.php/svbg-expo/%20">www.svbg.co.uk/blog/index.php/svbg-expo/ </a><br />
<br />
A fantastic opportunity to network, listen to two excellent speakers and enjoy a tasty breakfast.<br />
<br />
Book now to avoid disappointmentJames Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-61199663752088793432011-08-31T11:52:00.000+01:002011-08-31T11:52:17.469+01:00A Degree of MarketingIf you missed the amazing presentation entitled ‘A Degree of Marketing’ on Friday 12th August 2011 at the Severn Valley Business Group meeting, don’t worry. You can simply click on the link below and spin through the slides as many times as you wish.<br />
<br />
<a href="http://www.svbg.co.uk/blog/?attachment_id=2274" rel="attachment wp-att-2274">A Degree of Marketing</a><br />
<br />
<strong>marketing</strong>2win takes a common sense approach to marketing your business, creating <strong>Profit </strong><em>from </em><strong>Marketing</strong> and a return on your investment. An initial discussion will cost you nothing but the benefits could be invaluable.<br />
<br />
To find out how you can increase your revenue, be more profitable or encourage your clients to buy more, contact James Williams on 07837 568411 or visit www.marketing2win.co.ukJames Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-8528708423067651062011-08-01T14:44:00.000+01:002011-08-01T14:44:16.320+01:00Does your Web Site pass the HICCUP test?<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-GB</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">First things first, there is an alternative spelling of this word, but this one is the only way this acrostic will work. Secondly, marketers are prone to dreaming up catchy phrases on a Friday afternoon, but honestly this one is really quite useful. </span></span><span style="font-family: Arial,Helvetica,sans-serif;"> </span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">So, does your web site or indeed any of your promotional material pass the </span><b style="font-family: Arial,Helvetica,sans-serif;">HICCUP</b><span style="font-family: Arial,Helvetica,sans-serif;"> test? </span><br />
<span style="font-size: small;"><b style="font-family: Arial,Helvetica,sans-serif;"><br />
H is for Honesty.</b><span style="font-family: Arial,Helvetica,sans-serif;"> Does your content mislead, even unintentionally or can you substantiate your claims? </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><b style="font-family: Arial,Helvetica,sans-serif;">I is for Informative.</b><span style="font-family: Arial,Helvetica,sans-serif;"> Does the text tell the reader how they will benefit from dealing with you and what they need to know to help them make a decision about you? This is not the same as telling them what you think they ought to know. </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><b style="font-family: Arial,Helvetica,sans-serif;">C is for Concise.</b><span style="font-family: Arial,Helvetica,sans-serif;"> Your prospects want to get to the nitty-gritty straight away and not beat about the bush. If they want a novel, they will read a book. Enough said? </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><b style="font-family: Arial,Helvetica,sans-serif;">C, yes another C, is for Confidence</b><span style="font-family: Arial,Helvetica,sans-serif;">. We like to deal with people we trust. Avoid making rash promises you cannot keep. Promise only what you can deliver and deliver what you promise. </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><b style="font-family: Arial,Helvetica,sans-serif;">U is for User Friendly.</b><span style="font-family: Arial,Helvetica,sans-serif;"> Is the navigation of your website intuitive or do you need a SatNav? Does your eye flow easily over your brochure? Are your strongest propositions in the hotspots or do you need a map to locate them? </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><b style="font-family: Arial,Helvetica,sans-serif;">And finally P, for Proactive.</b><span style="font-family: Arial,Helvetica,sans-serif;"> Now you have told your prospect just how great your product or service is and how they will benefit, do you tell them what they need to do next? </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><b style="font-family: Arial,Helvetica,sans-serif;">Marketing2win</b><span style="font-family: Arial,Helvetica,sans-serif;"> takes a common sense approach to marketing your business. </span><b style="font-family: Arial,Helvetica,sans-serif;">M2W</b><span style="font-family: Arial,Helvetica,sans-serif;"> is about creating Profit from Marketing and a return on your investment. An initial discussion will cost you nothing but the benefits could be invaluable. </span><br style="font-family: Arial,Helvetica,sans-serif;" /><br style="font-family: Arial,Helvetica,sans-serif;" /><span style="font-family: Arial,Helvetica,sans-serif;">Call today on </span><b style="font-family: Arial,Helvetica,sans-serif;">07837 568411</b><span style="font-family: Arial,Helvetica,sans-serif;">, and together we can create a brighter, more profitable future. </span></span>James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-56042176486114460472011-06-06T12:00:00.001+01:002011-06-06T12:01:19.345+01:00Are you in the market for marketing?<span style="font-family: Arial,Helvetica,sans-serif;">The first departments affected in austere times are Sales and Marketing - makes logical sense, doesn’t it? Sales are down, so remove the sales function. Our traditional markets are depressed, so dispense with the Marketers. We can then batten down the hatches, safe in the knowledge that our businesses will be leaner and ready to hit the ground running when the good times return. </span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">Time for a reality check. The good times, whenever they were, may not return. Lean is good but if lean means weak, that’s bad. Traditional markets are just that. Look out of your office window, what you see is today’s market. We need proficient Marketers to identify and anticipate future markets and products to keep our businesses afloat and without professional sales people, sales won’t improve. </span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">Marketing is not just about advertising. Marketing is not a cost. A good Marketer is like a helmsman on a ship. In the midst of a storm, you can steer away from the rocks with all hands on deck keeping the ship on an even keel. Alternatively, you can throw the helmsman and half the crew overboard, lash yourself to the main mast and put your faith in a higher power. </span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">How are your competitors fairing? Have they foundered on the beach or are they sailing towards a new horizons? </span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">There is still business out there. The question is; are you getting your share, or would you like to have someone else’s share as well? </span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">Are you busy quoting? Can you increase your conversion rate? </span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">Are you in regular contact with you customers? </span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">Can you sell more products to your existing customers? </span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">Can you move into new market sectors? </span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><b>Marketing2win</b> takes a common sense approach to marketing your business. M2W is about creating <b>Profit</b> <i><span style="font-family: Times,"Times New Roman",serif;">from</span></i> <b>Marketing</b> and a return on your investment. An initial discussion will cost you nothing but the benefits could be invaluable. </span><span style="font-family: Arial,Helvetica,sans-serif;"><br />
</span>James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-24091175643236687812011-02-17T14:57:00.000+00:002011-02-17T14:57:56.087+00:00Spring Clean Your Web Site.When was the last time you updated your web site? Does it truly represent your business? Have you replaced any images lately? <br />
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Improving your web site needn’t cost a lot of money, if indeed any. However, the results can be dramatic. <br />
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Here are my <b>10 Top Tips</b> for sprucing up your web site. <br />
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</b><br />
<b>1. Add relevant content to your web site.</b> Repeat visitors are fickle. If there is nothing new to read, they will not come back.<br />
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<b>2. Amend the text.</b> Refreshing the content makes for interesting reading and the search engines like it. <br />
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<b>3. Your pages should have a good structure and refer to a single topic.</b> Google will rank each page of your site for its content. Each page should have its own dedicated topic, wherever possible, and should have headings to reflect that. A good rule of thumb is to include your chosen keyword search term once throughout the page URL, Browser Title, Meta Description, Headings, Content and Images. <br />
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<b>4. Review your keywords.</b> Avoid single words and short phrases. Consider longer keyword phrases instead (a phrase that is four words or longer) because they are less competitive. Research the phrases that your target market is actually searching for, and then do the competitive research to ensure that you actually have a chance of a high ranking for those phrases. <br />
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<b>5. Check for spelling mistakes or the incorrect use of a word.</b> A potential customer will look for a reason not to do business with you; a spelling mistake might just be that reason. <br />
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<b>6. Check for grammatical errors. </b>Those annoying apostrophes and commas can make a massive difference to a sentence. Do you remember Lynne Truss’s book ‘Eats Shoots and Leaves’? <br />
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<b>7. Change some images.</b> Visitors want to see something new. Images can look dated. Replace images that do not relate to the text.<br />
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<b>8. If you have a ‘Testimonials’ page, what was the date of the last submission.</b> Recently updated Testimonials, Blogs and Social Media pages indicate activity in your business. <br />
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<b>9. Increase the number of back links to your site.</b> Getting relevant links coming into your website is a long-term strategy. Therefore, this is not a quick fix. Nevertheless, there are things you can do to speed up your link-building program. Take advantage of your industry groups or trade associations. They usually have online directories where you can include a link to your website in your membership profile. Register with some of the free on-line directories. <br />
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<b>10. Analyse the traffic to your web site</b>. Maybe you have analytical data available to you already. Do you use the information to improve your web site? Google Analytics is a free download. Add it to your web pages and have a greater understanding of visitor behaviour. <br />
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If time is an issue, outsource those activities that prevent your web site from developing. Marketing2win can help you with the process. <br />
<br />
Call me on 07837 568411 for a free, initial discussion. <br />
<br />
James WilliamsJames Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-69000228408887659022011-01-25T17:43:00.000+00:002011-01-25T17:43:54.002+00:00Douglas Anderson TestimonialNew testimonial added.<br />
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Thanks to Douglas Anderson - Douglas Anderson Photography.James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-18060087040131203642011-01-15T09:35:00.000+00:002011-01-15T09:35:44.609+00:00Planning 4 Success with M2WJanuary is the month to make plans. Some of you will plan to lose weight. You will set a goal and work out a strategy to achieve it. <br />
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You might plan to be fit and run the marathon so you will develop a plan of action to enable you to achieve your target. <br />
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Others, like me, will be making plans for our summer holidays. We decide where to go, how to get there and how to pay for it. <br />
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So, have you done the same for your business? <br />
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Have you set a goal? Have you considered how to get there and have you planned the detail? <br />
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Goal setting and planning does not have to be complicated but it will help you focus on what is important and eliminate distractions. <br />
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Marketing2win can give you the support you need set your target, plan the journey and achieve your goals. <br />
<br />
Give me a call on 07837 568411. <br />
<br />
James WilliamsJames Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-54990948668975361542011-01-11T15:56:00.000+00:002011-01-11T15:56:29.123+00:00Do You Have a Selling System?<a href="http://www.businessknowhow.com/marketing/selling-system.htm?sms_ss=blogger&at_xt=4d2c7d4745c80793%2C0">Do You Have a Selling System?</a>James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-86102841623457876192010-12-17T10:58:00.001+00:002010-12-17T11:10:48.048+00:00M2W SUPPORTS THE DUDLEY HEAT OF THE BLACK COUNTRY ENTERPRISE CHALLENGE 2010Thursday 9th December 2010, was date of the Dudley heat of the Black Country Enterprise Challenge, organised by Dudley Education Business Partnership. <br />
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Eight Dudley Secondary Schools took part:<br />
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<b>Hillcrest School and Community College <br />
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Leasowes Business and Enterprise College </b> <b><br />
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Redhill School </b> <b><br />
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The Crestwood School </b> <b><br />
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The High Arcal School </b> <b><br />
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The Kingswinford School </b> <b><br />
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The Wordsley School </b> <b><br />
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Thorns Community College </b> <br />
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In this challenge, each school team of eight students formed a business group to design a savings account for young people. The aim was to raise business awareness and encourage the development of enterprise skills. <br />
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Each team worked with a business advisor. <a href="http://www.marketing2win.co.uk/">M2W</a> collaborated with eight Year 9 students from Leasowes Business and Enterprise College (This year's runners up). Team members were allocated job roles. They chose their target market and designed an account to include special features/offers. They designed their savings account logo and had to demonstrate how the team would market the product. Each group made a final presentation to the Judges to "sell" their account and explain the reasoning behind their business proposal. <br />
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Corin Gregory from Dudley EBP and her team worked tirelessly throughout the day to make sure the event went smoothly. Corin commented, “As an education business partnership, we aim to bring business into the classroom - through many inspiring and challenging ways. We couldn't do the events we do without our business supporters - so thank you!” <br />
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One of the Business advisors added, "The event opened my eyes to the capabilities of the students - they had a really mature approach to the business world". <br />
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The prize is a place in the Final of the Black Country Challenge, where two teams will compete against the winning schools from, Sandwell, Walsall and Wolverhampton. <br />
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The finals will be on the 26th January 2011 at Molineux football ground, Wolverhampton. <br />
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The two winning teams from the Dudley heat are:- <br />
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The Crestwood School [winners] <br />
<a href="http://www.crestwood-s.dudley.gov.uk/">http://www.crestwood-s.dudley.gov.uk</a> <br />
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Leasowes Business and Enterprise College [runners up] <br />
<a href="http://www.leasowes.dudley.gov.uk/index.shtml">http://www.leasowes.dudley.gov.uk/index.shtml</a>James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0tag:blogger.com,1999:blog-5893178938643979048.post-65472822485835258242010-12-14T13:11:00.000+00:002010-12-14T13:11:23.316+00:0010 Top Tips for Surviving ChristmasHere are my top tips to surviving Christmas.<br />
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1. Count to ten before you answer.<br />
2. Only you think you are funny when you are drunk.<br />
3. Don't think that your deaf Granny, Aged Aunt / Uncle didn't hear what you said.<br />
4. Help in the kitchen, it's worth it in the long run.<br />
5. Everything in moderation.<br />
6. Broken Mince Pies do not have any calories.<br />
7. Go for a walk on Boxing Day.<br />
8. Keep the receipts.<br />
9. Spend some quality time with your significant other.<br />
10. Always, always, always count to ten before you answer.James Williamshttp://www.blogger.com/profile/04509157675249363619noreply@blogger.com0