Tuesday, January 3, 2017

Planning For Your Holiday vs Planning For Your Business.

According to ABTA, a third of summer holidays are sold in January and February with early bookers taking advantage of some of the travel industry’s best deals. So, have you planned your annual summer holiday? More importantly, do you have a plan for your business?

Will you carry on where you left off in 2016? Wait and see what happens? Keep your fingers crossed and hope for the best?

Would I be right in thinking that most of us want an increase in turnover? Good start, but that is the result and not a plan.

Is your business the same size and shape it was in 2016? Has anything changed? You might consider carrying out a SWOT analysis or a PEST analysis. SWOT looks at your Strengths, Weaknesses, Opportunities and Threats. A PEST analysis considers the external influences on your business, Political, Environmental, Social and Technological.

Did you achieve your goals for 2016? You could review your 2016 plan and adapt it for 2017.

So, whether you are planning your summer holiday or planning for your business you will want to be in control of your destination and your destiny.

This is a quote from Yogi Berra, one of baseball's greatest heroes, “If you don't know where you are going, you'll end up someplace else.”

Wednesday, July 31, 2013

Don’t let your Marketing Action Plan languish in your desk drawer.

All too often, we write a marketing plan, breathe a sigh of relief and file it away until next year. We spend a lot of time and effort planning our holiday, so what about our business. 

If this is you, you need a Marketing Action Plan from marketing2win. This is not a document to be ignored. If you are developing a new product, entering a new market, diversifying into a new sector, you need a Marketing Action Plan. Use it as a 90-day, 6 month or 12 month action plan.

Without a plan, you will arrive somewhere, at some time in the future, but will it be where you want to be at a time to suit you?

The french author Antoine de Saint-ExupĂ©ry is quoted as saying: “A goal without a plan is just a wish.”

marketing2win takes a practical approach to marketing, creating Profit from Marketing and a return on your investment. 

"Whatever the size or shape of your business, marketing2win will put you ahead of your competition."

Call me on 07837 568411 for a free, initial discussion. 

Is a SWOT analysis just another marketing gimmick?

“I could spend all day analysing and planning my business, but I need to be out there breaking records and signing up new clients.”

Enthusiasm for your business is a great attribute, so let’s make sure we are funnelling that passion in the right direction and we are breaking the right records; the ones that give us the best returns, the ones that are sustainable and make a profit.

For a small business or sole trader, spending a little time working on the business will be well worth the effort. If you are developing a new product, entering a new market, diversifying into a new sector, you need to know that you are equipped to succeed and there are no hidden nasties to scupper your expectations. Quantifying and measuring your internal assets (strengths and weaknesses) and being aware of the external influences (opportunities and threats) can only serve to lay a firm foundation on which to build.

Alternatively, you could always take a flyer and hope for the best. 

marketing2win takes a practical approach to marketing, creating Profit from Marketing and a return on your investment. 

"Whatever the size or shape of your business, marketing2win will put you ahead of your competition." 

Call me on 07837 568411 for a free, initial discussion.

Friday, January 18, 2013

Make a Small Change and Become a Winner

Is the market in which you operate depressed? Are your competitors locking you out by reducing prices and are your clients and prospects looking for added value? Things are tough but consumers and businesses are still spending.

So, how can you get a slice of the action? How can you differentiate yourself from your competition? How can you get yourself noticed (for the right reasons)? How can you reassure your clients and influence your prospects?

Take a step back and look at how your customers, prospects and yes, your competitors see you. Should you batten down the hatches, bury your head in the sand and wait for the economy to change, or should you take the initiative and determine your own future.

You could make subtle changes to your visual identity. Maybe a new logo, redesigned stationery, re-skinned website, inventive vehicle livery or a fresh shop sign will create a positive impression of success and dynamism.

Take on a new product line, diversify and try looking for prospects in a different sector. Focus on a product different from the one you are known for. If you are a paint retailer, remind your customers you sell wallpaper.

Innovative modifications will reassure your customers that you are a forward-looking business - impress your prospects and confound your competitors. We all want to deal with successful people and businesses. If you look and act like a winner you will attract business. It is human nature.

You can do nothing and nothing will change. Make a small change and define your future for the better.

Standing Still is Not an Option. 
Call today for a chat - 07837 568411

Monday, December 31, 2012

Don't Let Discounts Damage Your Profits

What effect does discounting have on your profit?

Even a relatively modest discount can punch a big hole in your profitability. If you are aware of the financial impact of discounting you can negotiate a mutually beneficial settlement.

Marketing2win - Profit from Marketing.

Call today for a chat about protecting your profit - 07837 568411

Wednesday, August 8, 2012

What is Branding?

Sometimes when you are clicking through YouTube you come across a video that makes you stop and think.

I think this is great. Its all about branding. If you can spare three minutes, take a peek.


Wednesday, May 16, 2012

Are you involved in the conversation?

Which of these statements applies to you and your business?

  • I do not have a Twitter account, Facebook Business Page, LinkedIn account.
  • I do have some or all of the above but I don’t have the time to do anything with them.
  • I would like to get involved but I don’t know what to do.
  • I would like to communicate with my customers and prospects but don’t know how to set up an email campaign.
  • I would like to promote my business and make more sales.
  • I can’t afford to spend a lot of money promoting my business but I know I need to do something.

Facebook now gives a reach of just over 30 million unique users for the UK. Twitter has shown explosive growth in 2012, with the number of reported users more than doubling from 12 million to 26 million.

Is social marketing the panacea for all our economic ills? No, I am sure not. But your customers and prospects have a social media presence and if you haven’t, your voice is not being heard.

If you answered yes to any of the above, you should contact M2W and find out how we can help you to get involved in the conversation.

Marketing2win takes a common sense approach to marketing your business. M2W is about creating Profit from Marketing and a return on your investment. An initial discussion will cost you nothing but the benefits could be invaluable.

Call today on 07837 568411, and together we can create a brighter, more profitable future.